In 2023, the destination of the next trip is chosen on social networks and with the help of artificial intelligence. TikTok and Instagram hashtags and suggestions from ChatGPT artificial intelligence platforms are now a valuable source of inspiration for those who do not know where to go on vacation and beyond.
JUNE 2023 –Social and Artificial Intelligence allied for the vacations. Instagram, TikTok e the AI are radically changing the way people choose travel destinations. The data speak for themselves: 1 in 3 users look for inspiration on social media while the use d i ChatGPT for travel purposes increased by 3105% compared with 2022.
This is the picture taken by Bluepillow, Italy’s first online metasearch engine that aggregates vacation home rentals, accommodations and hotel rentals from all major providers on the Internet, which highlights the Emerging role of social and conversational chatbots in the travel industry.
To understand the extent of this phenomenon, one only needs to look at the data for the hashtag alone #travel . Your Instagram are present 688 million posts travel-themed, while videos on TikTok count a total of as many as 170.7 billion views .
It is no coincidence, then, that more and more people are consulting social networks such as Instagram and TikTok for recommendations on locations, accommodations, and restaurants. This is also being realized by Google , which is working on a new feature on mobile that will Aims to turn the search results page into a feed similar to that of Instagram and TikTok , with photos and videos.
As the Bluepillow study shows, the Conversational AI are used to receive suggestions on how to organize your own vacation e plan the entire trip , stage by stage.
Leisure and relaxation are not the only motivational drivers for choosing your next stop. From an in-depth analysis of search volumes on Google, it is evident that there is a significant Growth in the use of ChatGPT by digital nomads to get information on Where to travel while working remotely . Another trend, long-term business travel becoming a lifestyle:thus, social and AI allies for vacations, and more.