Zalando launches new tool to give people useful advice related to sizes , based on measurements made directly by users.

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It is a new body measurement feature ready to be tested by customers in Germany, Austria and Switzerland. The tool presented by Zalando is simple to use , as it is enough to take two photos of oneself wearing tight-fitting clothing to allow the platform to estimate the person’s measurements and recommend the most suitable sizes for the physique, also based on the fit of the garments.

Through the measuring instrument, Zalando wants to make it easier to find garments, reducing the number of returns and decreasing textile waste in the long run , providing brands with useful information related to their customers’sizes.