Woolrich unveils new Origin Stories advertising campaign , which aims to pay homage to the brand’s connection to American culture.

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Providing the backdrop for the Woolrich campaign are the tales that have forged the country’s history, while Featured are the iconic Woolrich garments , which are part of the national fabric and foreground the American dream reimagined in a contemporary way.

Woolrich re-imagines and recreates each story, celebrating the cornerstones of American culture:the game of checkers and American Diners.

The campaign images are taken by Los Angeles-based photographer Hunter Lyon , who was perfectly able to do justice to the brand’s heritage;the looks are curated by stylist Julie Ragolia adept at highlighting Woolrich’s identity to the fullest.