Everything is ready to unveil the partnership formed between Terranova and Misano World Circuit For merchandising of the famous circuit.

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The new collaboration, born under the banner of racing , showcases vintage features specific to the world of motors and pop garments with metropolitan style, which have always identified Terranova.

In fact, Terranova will present to all motorsport enthusiasts a series of products related to the MWC brand and the circuit , within the New Flagship Store to open Sept. 8 in the circuit paddock . The store will also not lack a multimedia area MWC archive experience, in which the history of motorsport and beyond will be told.

“Terranova’s hallmarks are color, connection to the territory, and joy in being together. We are therefore proud of the partnership with such an important international reality as the Misano World Circuit:it is exciting for us to collaborate with those who, through their spirit, energy and passion have always animated the Riviera, with the aim of introducing our brand to the many fans of Rider’s Land. This is precisely why we are launching online and in our stores a capsule collection exclusively dedicated to the MWC and its supporters.”explained Roberto Fantoni, Creative Director of Terranova .

“We are really happy because this agreement has extraordinary commercial value and also encapsulates the fundamental trait of our strategic development plan, which has the priority of working as a system with the best companies in the area. It is an initiative that sees us collaborating with Teddy Group, for more than sixty years the protagonist of an industrial and commercial activity that in the world exports business values that have decreed the success we all know. The Group’s numbers are fantastic, and what gives rise to them is an extraordinary quality of doing business with so much passion on the part of its employees, its commitment around the world to support people in need, and its focus on sustainable business development.”says Andrea Albani, managing director at MWC .