In collaboration with choreographer, dancer, artist and athlete Parris Goebel, Nike hosted “Goddes Awakened”, to pay tribute to the collective power of femininity through movement, style and self-expression.
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It is a 40-minute performance directed by Parris Goebel And staged with 30 Nike partner athletes To support the collective power of women .
“‘Goddess Awakened’represents a new era for Nike Women, in which the brand becomes a platform to empower women’s voices and creativity through the lens of community.”says Liz Weldon, VP, Global Nike Women’s Brand Management . “We know that one of the best ways to support women is to create a space where they feel seen and included.”
“Throughout history, women have been told how to behave, what to say, and how to feel:tonight is about breaking these bonds and letting our voices be heard, our bodies be recognized, and our wings take flight, together.”, says Parris Goebel . “For me, there is no better way to express the love, pain, power and femininity of this moment through dance, and I am grateful to the partnership with Nike, which gave me the stage, literally and figuratively, to do so.”
Nike aims to provide innovation, services and expertise to serve the body and mind in order to help create a life well-lived.
“The next era for Nike Women is about inspiring self-expression for all women and all journeys through style and product badges, and you can see the range of this vivid, joyful and provocative expression in the garments worn tonight, brought to life by our Nike collective.”, states Tania Flynn, VP, Nike Apparel Design . “By designing for all forms of movement, all bodies and all creative identities, we can help redefine the future of sport for the next generation, making it more inclusive and attractive.”