Pharrell Williams makes his first campaign for Louis Vuitton and foregrounds the new Speedy , the iconic bag, which for the occasion is being worn by Rihanna .

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Pharrell Williams’Louis Vuitton campaign represents the union of two modern icons:the luxury bag designed for everyday life and internationally renowned artist Rihanna.

Played by pregnant Rihanna, the campaign aims to be a symbol of human emancipation and means to express once again the savoir-faire of the Maison.

The new Speedy bag echoes the trapezoidal lines of the traditional version, but is reintroduced in a delicate hue, in soft calfskin leather. Design and versatility coexist in one bag Giving style and sophistication.