It is called Idôle Now and it is the New fragrance designed for the female universe created by Lancôme ;through the new campaign, Lancôme invites all women to join forces and be even stronger together.

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Inspiring the Idôle Now fragrance is the concept of self-fulfillment, coupled with the desire to follow one’s dreams by striving and committing.

Here, then Idôle Now becomes the symbolic fragrance of a future all in the making , which fully represents the values of the Idôle brand and community.

The campaign accompanying the presentation of Idôle Now sees. starring brand ambassador Zendaya wilder and stronger than ever, perfectly able to embody the modern spirit of Idôle, which wants to accompany the feminine universe to reach beyond itself, creating an invisible bond capable of uniting all the women of the world, bringing them closer to each other.

The new Idôle Now perfume is a Powerful, impactful, rich, bold and complex fragrance , which creates a perfect union of natural, science-enhanced ingredients:uplifted Rose, Orchid accord and enhanced Vanilla duo.

“We have created a new process of extracting vanillin, from rice, which makes it richer and more multifaceted-this is the new ingredient we are using in Idôle Now.”says the perfumer Shyamala Maisondieu .