We met with the fashion designer Isabella Caposano who told us about a new design collaboration and what’s new in the bridal world.
Why were you telling me that this is a dream you’ve been chasing all your life? Because I was always a romantic, dreamy teenager, indulging in the dream of playing the image she saw in a movie, maybe of a princess, or dancers. I was enchanted by the tulle of the Viennese waltz, etc…In short, it was my dream in the drawer, but my parents told me I should become either a schoolteacher or an employee. I became an employee, a wife and a mother, but after a long time I chose to take back my life and wanted to realize this dream of mine. I started by doing research to understand how fashion works. I didn’t want to open a tailor shop, but I really wanted to tell a story, I wanted to tell these clothes to the world. That’s why I got support from experts during the first few years, and then I took the first steps on my own, setting up a solid, well-knit team.
What were the first difficulties? The first difficulties were precisely bringing the various figures together in order to create harmony and synergy, because everyone had to understand that they had to work toward the creation of a one-of-a-kind dress. Each garment comes from a meticulous project and is designed ad hoc to be customized on the client.
How come you chose to devote yourself to the bridal world? Bride World was really born out of my having been a romantic dreamer, imagining the scenes of great cinema.
What movies do you think of when you dream of images or scenes from great cinema? The first one I think of is Grace Kelly, my favorite icon, for example in “Thief Hunting,”but then I think of all those movie divas of the 1960s, whose class and bon ton always fascinated me. When I think of my dresses and make them, I do so with that timeless bon ton in mind. .
Aren’t you afraid to propose this craftsmanship that seems outdated, even though it actually isn’t? I believe that you have to create a style with particular details. Today the world has changed, reinterpreted in a more sober way, but still with those details that make the difference. That is why I chose to give substance to the detail, deciding to take back handmade lace and lace, applying them on the dress in a contemporary way. I remain faithful to a classic style, reinterpreted in a modern way.
You were saying that all of this ties you very much to the memory of your mom. Is it with her that you first saw these techniques? That’s right. Coming from a modest family, I always have a clear image of my mother, who would set out in the evening to repair worn-out clothes. She would embroider and give new life to all of our children’s clothes. I am not ashamed of this, because in the end I would end up with my sister’s little coat that, after my mom’s reinterpretation and embroidery, became new and exclusively mine.
It is curious how such a simple gesture, that of your mother embroidering, has remained so alive in you…. I honored my passion and the memory of my mother who used to breathe life back into the used dresses for her children. It is an image that will stay with me forever.
What are brides asking for today? Today’s bride is more cosmopolitan. White is not so much in demand anymore. I work a lot with foreign brides and the bride already arrives with many ideas, often confused. It is important for me to listen to them and understand their personality, to figure out the right model I see for her. The bride is the absolute protagonist of the wedding and has to gain a privileged space through the dress. I always try to give the best advice.
How does your work tie in with the world of design? This collaboration came about by chance, through a mutual friend, who looking at one of my sketches suggested that I create the luminous bride, again starting with lace, which is important to me to never lose sight of the past.
Is what you propose also sustainable? Our task is to continue to research and refine ourselves, looking for environmentally sustainable fabrics and yarns. Being able to use all natural fibers is important. We try to pay a lot of attention to fabrics and the environment, we have to do it for the new generations. I prefer to make a few pieces, just right, but not collections. This satisfies and gratifies me, because I find the light in the fabrics and also in my customers’faces.