Actress and model Hari Nef stars in Desigual’s next signature campaign , in which the brand presents next season’s collections.

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Hari Nef was chosen by the brand because her presence can help convey a message of empowerment and uniqueness cherished by the brand .

This is a much-anticipated collaboration that came about through sharing important values such as creative vision and authenticity; Desigual’s signature campaign, in fact, will have as its common thread the concept of “Extraordinary”, which aims to express beauty through the magic of individuality, as everyone is exceptional in their uniqueness .