BOSS, official fashion partner of Aston Martin Aramco Cognizant Formula One™ Team (AMF1), announces special long-term collaboration with Fernando Alonso . The champion will dress BOSS during all official events.

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“I am thrilled that he will be one of our brand ambassadors in the coming years. With his spirit and attitude he is a perfect fit for BOSS. He has been pursuing his passion for racing since childhood and celebrating success in motorsports for over 20 years.”says Daniel Grieder, CEO of HUGO BOSS .

“I have long been a fan of BOSS and am excited to take on this new role as an ambassador as part of the Aston Martin F1 TM Team sponsorship. I look forward to working closely with the brand and representing what it means to be a true BOSS, both on and off the track.”, stated Fernando Alonso .