Rihanna, Creative Director di FENTY, stringe una partnership pluriennale con PUMA and launches the first footwear franchise, as well as the new FENTY x PUMA Avanti .
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It is a mix unconventional of two PUMA icons, which brings together the high-quality leather design of the King soccer shoe with the sole of the Easy Rider running shoe .
Rihanna and PUMA presented several collections of footwear and clothing, managing to Combining PUMA’s sports heritage, with Rihanna’s music and style .
“I wanted to bring something iconic from the archives to the street, and the great Pelé made the Avanti shoe truly iconic.”stated Rihanna .
“It has been a very exciting start to our partnership.”, stated Maria Valdes, Chief Product Officer di PUMA . “We spent time together opening the PUMA archive and identifying the right product for Rihanna. The Avanti is a PUMA classic with a unique and iconic point of view in the stands. I am very happy to see this project come to life and I am even more excited about what the next few years will hold together.”
La FENTY x PUMA Avanti revisits the football shoe from a fashion perspective , offering it in vintage leather with fold-over tongue and gold foil stamped PUMA CAT. The sole is rubber and the footbed is leather.