La new campaign signed Diesel shows itself as a game for adults, which finds his inspiration in children’s puzzle books , in which to find characters and objects hidden in different scenes of the world.

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The Diesel campaign was shot in Breganze, the site of the brand’s headquarters, and features Six main shots in which each focuses on a group of models , surrounded by plenty of staff members, including Renzo Rosso, who complete surreal, absurd, imaginative and funny daily scenes.

The Find the D campaign. thus becomes a interactive game involving customers, fans and guests:by registering on the site, one can play the game and be entered to win various prizes;the game will take place over the course of two months, and each week players will have to find a specific object hidden within the image to enter the drawing for the winners of the final prizes such as bag, sneakers, sunglasses and more.