L’ Urban Culture Festival PLUG-MI will take place in Milan on September 9 and 10, and the exclusive Retail Partner will be AW LAB .

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PLUG-MI will tell the news in music, sports, art and fashion and, thanks to the presence of AW LAB, the public will have the opportunity to look at and purchase the latest collections from many of the best-known streetwear brands.

AW LAB’s exhibition area will be located in the heart of PLUG-MI and will allow for shopping experiences throughout the event, where there will be no shortage of culture, sports, technology and lots of music: Article 31, Bresh and Lolita will perform on stage. and also Namida , the winner of AW LAB’s music contest, Play with Music. There will be, in addition, @la_trucchista , make-up artists and hairstylists to give consultations and carry out make-up and hairstyles.

Per l’occasione, AW LAB presents New Era exclusive capsule apparel made of two hoodies, a tee and a pant with floral graphics, maxi logo and vintage label.