Energy, movement and dynamism are the focus of the new adv campaign A|X Armani Exchange , called Dusk Orange e fotografata da Thue Nørgaard.

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The new campaign chronicles the power of color, defining it as an element that unites and aggregates. They stand out bright tones such as orange, which chosen as the background, focuses attention by highlighting the spirit of A|X.

Dusk Orange points to a metropolitan and functional wardrobe , enriched with accessories, watches and glasses, designed so that everyone can express themselves freely in every moment of everyday life and life.

Through this special campaign Armani Exchange invites everyone to explore their individuality and self.