Shiseido announces Anne Hathaway as new Global Ambassador for the line Vital Perfection “Potential has no age”the linea skin care anti-age That is based on the inner potential of the skin.

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Anne Hathaway best embodies Shiseido’s values, as she has always encouraged everyone to reach their inner potential in order to create a better world, as does Shiseido, which Celebrates inner beauty and exhorts to appreciate every stage of life , always loving one’s current skin and taking care of future skin.

Vital Perfection works on the connections already existing in the skin to encourage the flow of nutrients that can give nourishment and beauty.

“Ms. Hathaway has earned increasing global respect for her career as an actress and her many talents;but it is her sophistication, resilience and respectful perspective on inner and outer beauty that make her the ideal ambassador for Vital Perfection.”, states Shiho Nagasaka, Vice President of Global Marketing and Communication di Shiseido .

“It is so upsetting to hear age misidentified as an obstacle to personal growth. I would rather we celebrate it for the gift that it is. For me, it is an exciting privilege to grow older and have the opportunity to learn more about oneself. I hope people always feel excited to explore their potential. I tried to take care of my skin while observing the women in my family;I realized that my skin would be something that would be taken care of if I took care of it myself. I now understand that my skin is connected to my overall health and well-being. On a broader time perspective, it becomes evident that beauty is something that comes from within.”tells Anne Hathaway .

“I like that Vital Perfection was created to work in harmony with the body. Vital Perfection is based on research that works on the same pathways that encourage the flow of nutrients to ensure that the skin looks its best, working efficiently and naturally with the body, giving the best possible results. I have always admired Vital Perfection’s philosophy and how it combines the simple elegance of tradition with knowledge gained over time in such a balanced and nuanced way.”continua Oscar-winning actress .