AMI celebrates rugby world cup 2023 and unveils new limited edition collection, made together with Antoine Dupont , rugby player and brand ambassador.

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AMI therefore chooses a new collaboration inspired by sports, particularly rugby, as France is set to host the 2023 Rugby World Cup. To this end, the Parisian brand asked AMI ambassador Antoine Dupont to collaborate on an exclusive capsule collection, celebrating sport and its values.

“Rugby is a sport that fully reflects AMI’s values:it supports friendship and inclusion, respect and team spirit. After a series of successful collaborations with various artists, it was a wonderful experience to create this capsule collection with a distinctly sporty vibe and to collaborate with our ambassador and friend Antoine Dupont, whose jersey number on the rugby field is 9, which is my lucky number! At AMI we share Antoine’s enthusiasm for the World Cup and will be cheering for him.”says Alexandre Mattiussi, Founder and Creative Director, AMI .

“Rugby is first and foremost team spirit:with your team and your fans you share everything, victories as well as defeats. Rugby brings people together, teaches and encourages solidarity, integrity and loyalty. These principles are very important to me as they are to Alexandre Mattiussi and his team:as in a rugby team, they put me integrated at the center of the project, giving the word collaboration its full meaning.”stated Antoine Dupont, rugby player, AMI ambassador .

It is a collection simultaneously sporty and elegant , as well as unisex;it consists of nine pieces including hoodies, square-fit t-shirts and polo shirts, jackets and caps in two color options, ivory and navy blue.